Maybe you’ve already noticed that coupon bar codes began changing in July 2011. The new long and skinny DataBar bar code was added alongside the traditional UPC code that was so familiar. Soon, you’ll notice that many coupons, including printables, will drop the old UPC code entirely and will use only the DataBar. This means that there are a few things you might want to know:
SCANNING at the REGISTER
If you have a coupon with only a DataBar code, it should scan at the register without a problem. If it doesn’t scan, that doesn’t mean that the coupon isn’t legitimate; it simply means that the store hasn’t updated their computer system. Smaller store chains, especially, may be slower to update and may refuse the coupon because it doesn’t scan properly. Remember that stores do have the right to refuse coupons for any reason.
PERKS for RETAILERS
- Retailers can code more complex promotion offers, including store or chain-specific offers (required quantities and varieties can all be verified in the coding). In the past, coupon coding didn’t allow for great detail.
- Coupon fraud and mis-redemption is reduced since the code allows for specifics – shoppers will no longer be able to use the coupon in a manner on a product beyond what is clearly specified.
PERKS for SHOPPERS
Ideally, the DataBar will mean that coupons can be scanned more quickly at the register and your checkout time will be reduced (with potentially less hassle and need for verification or cashier intervention). The new codes will include expiration dates and item specifics, so you will need to be extremely careful about using a valid coupon on the correct brand/variety/size (which I’m sure you already are!). Hopefully the safeguards the DataBar puts into place will encourage more manufacturers to release coupons for their products!
Thanks Bargains to Bounty!
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